Combining hip-hop, electronic, R&B and indie rock was the signature of the Trillectro Music Festival lauded for showcasing up-and-coming musicians on the eve of their big break. But for founder Modi Oyewole, this mashup of various cultures and passions is the secret sauce of innovation. Join us as Modi takes us from Nike to Jay Z, from Red Bull to Kendrick Lamar to how he connects brands with the culture of tomorrow and merges nostalgia with cutting edge.
Combining hip-hop, electronic, R&B and indie rock was the signature of the Trillectro Music Festival lauded for showcasing up-and-coming musicians on the eve of their big break. But for founder Modi Oyewole, this mashup of various cultures and passions is the secret sauce of innovation. Join us as Modi takes us from Nike to Jay Z, from Red Bull to Kendrick Lamar to how he connects brands with the culture of tomorrow and merges nostalgia with cutting edge.