Almost 50% of all K-12 public school students are "attending" schools that only offer virtual learning, which is changing consumer spending, family life and work for tens of millions of Americans. Burbio, a data service that measures community life, has built a School Opening Tracker providing daily updates across all 3,000 U.S. counties by school district learning plans: virtual, hybrid, and traditional in-person. The service also projects future changes and offers insights into marketing to families during Covid. Co- Founder Dennis Roche shares why this data can give competitive advantages to anyone looking to reach moms and families.