DTC is one of the all-time great disruptions, but was seemingly impossible for the alcohol industry due to the prohibition laws in the US, until. Speakeasy Co. They enable craft brands nationwide to sell directly to consumers from their websites without disrupting the three tier system; giving brands the opportunity to fuel their own growth through lean DTC practices embraced by startups across every other food and bev category. We talk with Josh about the power of data, how to launch a spirits brand and the future of alcohol purchases.