The VentureFuel Podcast

DTC and Finding the Misfits - The Clorox Company VP/GM Jackson Jeyanayagam

Episode Summary

Can large companies and traditional industries go Direct-to-Consumers (DTC)? Learn from the best as 2020 VentureFuel Visionary Jackson Jeyanayagam, VP/GM of DTC at The Clorox Company, shares his recipe for innovating within large companies. He describes how he created a playbook for how to modernize brands and to scale them across traditional organizations.

Episode Notes

Can large companies and traditional industries go Direct-to-Consumers (DTC)? Learn from the best as 2020 VentureFuel Visionary Jackson Jeyanayagam, VP/GM of DTC at The Clorox Company, shares his recipe for innovating within large companies. He describes how he created a playbook for how to modernize brands and to scale them across traditional organizations.