As a fan, when you interact with tech at a stadium you expect it to be intelligent and responsive to who you are. Realife Tech creates personalized fan experiences at live events. They sit atop of all of the data sources at a live venue (ticketing, wifi) to create a unified view of customers for clients like AEG, O2, Live Nation. Today Adam Goodyer, the founder and CEO of Realife Tech, talks about getting fans back to live events via their Covid Safety Hub, how personalized fan experiences lead to increased opportunities for brands, team and event operators and the “Bubbling Cauldron of Entrepreneurship” created by volatility.