Why did Amazon buy Twitch for $970M in 2014, and why are the NFL, the Premier League and the biggest stars in music flocking to the platform today? Walker Jacobs, Chief Revenue Office of Twitch, tells us about the passion economy and why live, interactive and community-based content is the future. We also chat about selling new and different, why gaming is no longer niche, brand love, embracing innovation and why he may start to live-stream his bbq.
Why did Amazon buy Twitch for $970M in 2014, and why are the NFL, the Premier League and the biggest stars in music flocking to the platform today? Walker Jacobs, Chief Revenue Office of Twitch, tells us about the passion economy and why live, interactive and community-based content is the future. We also chat about selling new and different, why gaming is no longer niche, brand love, embracing innovation and why he may start to live-stream his bbq.